Two icons meet in a Launderette.
In Chapter One, we put a new spin on an old 1985 classic: “Launderette,” reimagined with Beyoncé.
To pull it off, we started by unbuttoning our collab with a tease for the Beyhive. 🐝
Projection ads of our Launderette poster filled the night skies all over the world.
Then, we dropped the film (before the hive did it for us).
And released iiconic campaign imagery that was seen ‘round the world.
Levi's Reiimagined by Beyoncé captivated the world. It was impossible to ignore, leaving everyone wanting more…
To be continued…