Instacart brought iconic brands together to deliver the care people needed during the Super Bowl.
With Super Bowl celebrity cameos at an all-time high, Instacart smashed through legal walls, delivering a standout mascot mashup to remind everyone, "We're Here."
We kicked off the 360 campaign by giving the mascots the celebrity treatment, including paparazzi, juicy gossip, and press tours.
Then, we dropped our teaser to get the internet hyped (and confused).
And then our stars started their press tour showing up in LA, NYC, and NOLA.
With personalities this big, it was impossible for them to go unnoticed on their travels.
And when the Super Bowl arrived, we delivered a nostalgic trip down Instacart lane.
And wrapped up the star-studded storyline with a relatable sign off from the Super Bowl aftermath.