copywriter by pay & play
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Levi's The Floor Is Yours

Moving sets, swaggy fits, and an epic dance routine to show it doesn’t matter how you move in the world as long as it’s forward.

Our team created a campaign that showed people it’s time to turn “I’ll just watch” into “just watch me.”

Then we hit Spotify listeners with with a reminder to not just listen to their music, but move with it.

And even took followers behind the set.👇


TBWA\CHIAT\DAY LA 2024

Creative Directors: Dez Marzette, Ali Alvarez, Janni Widerholm

Art Directors: Rachel Findlay, Gaia Elise, Ben Shafferly

Copywriters: Jessica Nugent, Nat Dols, Luke Roloff

 

…and a sizzle video we made to get the wholesale team hyped. 🫦

TBWA\CHIAT\DAY LA 2024

Creative Directors: Dez Marzette, Janni Widerholm

Art Director: Rachel Findlay

Copywriter: Jessica Nugent