2023 Shorty Award Winner—Bronze Honor
People love seeing what can be done with limited supplies and unlimited imagination.
So, To demonstrate BEHR as a leader in DIY, we created the first-ever social media DIY competition show to challenge, entertain, engage, and inspire TikTok’s growing DIY community. BEHR became the most followed and loved paint brand on TikTok.
4 episodes, 2 finalists, and 1 Ultimate DIYer
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30+ unique pieces of content including BTS, trends, and our BEHR Bootcamp.
…And the brand loved the idea so much that they made season 2 and season 3.
