copywriter by pay & play
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BEHR PTO


55% of people don’t take PTO, and they wouldn’t want to waste a day of that on painting.

Introducing "Paint Time Off," where we paid people to take time off work and paint—giving the modern worker the perfect opportunity to finally start those DIY projects.



We created retro corporate training videos—complete with an original jingle and terrible acting.

Click ‘em 👇

 
 

With an itty-bitty budget, we had 26MM impressions, 8.2MM video views, +11% TikTok followers, 422K total engagements, and 33.4MM hashtag views.

Paint Time Off was featured on Little Black Book, Reel 360, Ad Forum, and Adweek.

 
 

TBWA\CHIAT\DAY LA 2023

Creative Directors: Adam Balough and Jason Moussalli

Art Director: Rachel Findlay

Copywriter: Jessica Nugent